The online classified market has become the hot spot recently with certain providers doing everything they can to attract dealers
one of the most prevalent is Auto Trader who are trialling a dealer customer rating and review scheme, which it believes will benefit customers and dealers alike. “Dealers should encourage their customers to rate and review them. In a recent survey, 74% of used car website users said they would find dealer ratings useful when buying a car,” said Adam Bullion head of b2b marketing at Auto Trader.
likewise Cardeck is using customer reviews to improve its attractiveness for potential dealers.
Mart has launched variable charging, allowing dealers to choose their pricing model.
RAC Cars refreshed its website in November with enhanced search facilities to allow consumers to search stock within any dealership or a specific dealer group’s stock.
Motors.co.uk re-launched its responsive website in 2013 with an upgraded dealership search allowing customers to browse solely within a particular advertiser’s stock.
Parker reviews have appeared next to cars for sale.
Trusted Dealers continues to strengthen its offer through its link with What Car? and the NFDA.
(original text taken from motor trader news)
Categories: Industry news