The first of Kia’s new global standard Red Cube showrooms has opened on a four acre Arnold Clark site in Northwich, Cheshire.

Simon Hetherington, dealer development director at Kia Motors (UK), said: “This is a dramatic new look for Kia across the globe and i am proud that the UK has one of the first new showrooms to open in Europe.”

“We do not expect all of our dealers to invest in such buildings, but many of the elements contained in Red Cube can already be found in about one third of our 170 UK dealerships and by the end of this year almost all of our dealers will have adopted our new brand identity.”

Hetherington said he expected up to six major showrooms in the UK over the coming year.

The Arnold Clark Northwich showroom took 16 weeks to build and is the group’s eighth Kia dealership.

Eddie Hawthorne, managing director of Arnold Clark Automobiles, said: “We are delighted with the new showroom and it is great to be the first in the UK to showcase Kia’s new flagship Red Cube.

“We were very happy with the build process, we are very happy with its simple, practical but stunning style and I am sure it is going to really deliver for Arnold Clark,” he added.

Source Motortrader.com