Mercedes-Benz is launching a pilot scheme in Germany to sell selected models online. Customers will be able to buy a limited number of pre-configured models, including the A-Class hatchback and the CLA four door coupe, via the company’s own online store with the purchases handled by its Hamburg dealership. Bloomberg reported that Daimler plans to open a second pilot web store in Warsaw in Q1, 2014. Mercedes-Benz is following BMW which has been selling its electric i3 model online since mid-November. “This is a new field. We are following our vision,” said Andrea Finkbeiner-Mueller, head of dealer development and customer satisfaction for Mercedes-Benz. Dealers will be involved in the online transactions and the service will be supported by a salesman who can visit customers. Finkbeiner-Mueller said the brand was targeting a new customer base.

Taken from Motor Trader news