The RAC has hit out again at dealers who are breaking the rules regarding brand usage.

It said it had become aware of a “number of dealers” who are employing the RAC brand incorrectly or even falsely. RAC head of dealer propositions Mario Dolcezza said: “We are concerned there may be some dealers out there using the RAC name and brand without permission. “Dealers who sell RAC-branded products such as warranties are allowed to use our brand but some are exceeding the rules that are in place as part of our commercial agreement with them.

Last month, the RAC launched its used car initiative BuySure that includes new rules about using the brand. Dolcezza said that dealers who did not follow the new rules would be asked to correct their use of the brand and action would be taken if they did not respond.

original story taken from motor trader http://www.motortrader.com/latest-news/rac-issues-warning-dealers-branding/