Thursday, 14 November 2013                                                                                                                                                                                                    Saab Automobile Parts has rebranded as Orio in a move which sees it aim to broaden its business outside of the Saab marque. The Swedish state-owned aftersales business emerged after the collapse of Saab and operates 10 subsidiaries across Europe and the US.

“The overall strategy, besides investing even more in serving Saab owners, is to widen the company’s customer base, parts product portfolio and offer logistics services as well as other services,” said Lennart Ståhl, CEO of Orio AB. “Of course we will continue to deliver Saab Genuine parts to all our customers and we are in the process of developing our offer of product widening towards new markets and customers.” Saab genuine parts will remain the core business of the rebranded operation but it plans to diversify into logistics, what it terms “technology services” and a wider parts portfolio. “As the sole distributor of the entire range of Saab genuine parts across the globe, Orio will continue to support and supply Saab Service Centres, workshops and Saab owners with reliable service and expertise – just as we have for 66 years,” he said.

Taken from Motor Trader News